As we know that a marketing plan can be based on intuition alone, or intuition can be supplemented by sound market information. In every case, it is advisable to write the marketing plan only after collecting and evaluating marketing research data. A marketing plan based on research will undoubtedly be stronger than a plan without such a foundation. Correspondence MBA – Scope In Human Resource And Marketing
Whether to lay off workers who are surplus to our needs and would be have a problem finding to work or to deeply cut executive pay and perks.

Attempting to rate employees based on performance and not on personality.

But marketing means different things to different people. Some entrepreneurs view marketing as simply selling a product or service. Others see marketing as those activities directing the flow of goods and services from producer to consumer or user. In reality, small business marketing is much broader. It consists of many activities, some of which occur even before a product is produced and made ready for distribution and sale.

We begin with a comprehensive definition of small business marketing in correspondence MBA course in order to covey its true scope to entrepreneurs. We learn in correspondence MBA course that small business marketing consists of those business activities that direct the creation, development, and delivery of a bundle of satisfaction from the creator to the target user and that satisfy the targeted user. Notice how this definition emphasizes the concept of a bundle of satisfaction- a core product or service. Unfortunately, some entrepreneurs ignore marketing in the early stages of planning new ventures. They concentrate on the cart and neglect the horse – emphasizing the idea behind the product or service while overlooking the marketing activities that will carry the idea to customers. Consider the following conversation between an aspiring entrepreneur and online MBA profession in marketing: MBA profession: May I see your marketing plan?

Entrepreneur: You could if I had one, but I don’t. It’s a great concept, and I just know people will want to buy it. MBA professional: How do you know that these people will be so eager to buy? Is this what your consumer research indicates? Entrepreneur: I don’t have any research, but my friends tell me it’s a fantastic idea that will sell like the hotcakes. Such optimism is commendable, but infatuation with an idea can have devastating consequences if the entrepreneur doesn’t understand how to transfer the idea into product or service that customer will purchase. Employers are turn to sell that galore of these programs are resourceful of producing the aforesaid grade graduates as the much traditional learning environments. Of teaching numerous employers are uncovering out that not all of the online MBA degree-granting institutions are isochronous when it comes to the curriculum, the teaching and the accreditation offered. Most employers also couple that a lot of the online MBA degrees that online graduates soul in their guardianship are not designer anything, not modify the press they are printed on.

Getting your name on everyone’s lips in your niche market ought to be a priority for any coach, consultant, designer and any other woman small business owner.

The reasons are simple: when you’re perceived as a “THE” hot-ticket personality in your industry you shift the balance of power regarding your fees, the contacts you make and nurture, the opportunities you’re presented with and the lifestyle you choose to lead. Using this niche marketing strategy you shift away from the typical passive-stand of most women business owners, and shift towards your true role as the powerful leader and successful entrepreneur of your thriving business.

I realize that talking about the balance of power may make some women entrepreneurs uncomfortable. That’s because for too long, women small business owners have been giving their power away by charging too little, not having an abundance of clients or not being seen as an authority in their industry.

But trust me, the more you practice stepping into the role of powerful leader and successful entrepreneur, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment that you desire.

You simply can’t make the amazing difference in the world you know you were born to make unless you’re willing to be seen, be heard and be respected as a source of powerful wisdom and authority on your topic.

So, where do you start?

By cultivating “mini celebrity” status for yourself within your industry.

Here are three quick tips to help get you started:

Small Business Marketing Tip #1: Express Your Opinion (and often!)What’s happening in your client’s world about which you have strong feelings? Talk about it! Don’t be afraid of creating a little controversy. In my experience, when you voice a strong opinion others feel as if you’re representing them. Speak passionately, not passively. Not everyone will agree with your views but they will remember you!

Small Business Marketing Tip #2: Rub Shoulders with Other CelebritiesRemember, “birds of a feather, flock together”. Look for opportunities to be photographed at prestige events or standing next to recognized faces. Don’t wait for your once-in-a-lifetime chance to meet Brad Pitt or Oprah to be photographed with the glitterati. Hey, even the weather gal on your local news counts as a celebrity!

Is this considered phony or cheesy? Not at all. Our culture is fascinated with the rich and famous. These people have a mystique to them. They seem to live a charmed, magical life. One snapshot of you standing next to a celeb automatically infuses you with a bit of that fantasy-world mystique that suddenly ups your “Wow!” factor.

That bit of star power can quickly translate into higher open rates for your newsletter, more seats sold at your next event and new clients standing in line to work with you.

Small Business Marketing Tip #3: Cultivate AuthorityAre you quoted in your industry magazines? Do you deliver keynote speeches at important events? Do you publish an ezine, articles, books, CDs or other information products? If so, then yes, you ARE an authority!

I recommend making sure that each month you take two or three actions that result in getting interviewed, quoted or seen as an authority by the public. All you need to do is send out press releases, call other experts in your field to swap interviews, send a tip or a quote to a magazine journalist or send an article idea to your industry trade journal. Then, each month, “rinse and repeat!”

Cultivating mini-celebrity status doesn’t mean you must have a super-sized ego. It’s simply a smart business decision to make and use for taking action. Look in your heart and tell yourself this: “The more I show up as a recognized leader, the more I am fulfilling my Soul’s Divine Purpose™ in my business!”

Creating valuable, memorable and motivating content for your website is a powerful marketing tool for your small business marketing. With so much information online, it can sometimes be a chore to identify website content that is valuable to your customers.

You’re probably wondering how choosing valuable website content applies to your small business marketing? You may be thinking, “but I run a home based business – aren’t I too small for this to have an impact on me?” Sadly, you’d be mistaken! Before we get into the importance of website content on your small business marketing, let’s take a look at how the internet is changing the face of media and what this means for you.

Death To The Golden Age Of Media

Traditional media is gasping for breath — bleeding out on a cold, lonely street corner in cities across the country. The once mighty television networks are pumping out reality show after reality show, desperately trying to get a pulse. And newspapers are being crushed to death by the sheer volume of free information online. Who wants to buy a newspaper when you can log onto your favorite news website and get the same information, more conveniently, and for free. And in the same vein, who wants to watch their favorite TV show when the network dictates, when you can watch it online for free, whenever you want?

Media Fragmentation And Its Affect On Website Content

The dawn of the digital age has produced an overthrow of the traditional ruling media. Communication is becoming increasingly more fragmented. If you have a teenager, watch them for a moment. They’re a perfect example of what’s coming for new media. Teenagers don’t watch the nightly newscast; they keep up with the world through their favorite Blogs and websites, and streaming video on their smart phones. And for us older folks, it’s mind boggling to watch a teenager simultaneously surfing the web, while watching a cable TV program, while talking on their cell, while texting a friend. That is a perfect example of just how fragmented media has become!

Customize Your Website Content To Your Audience

In order to produce relevant website content, consider how media fragmentation plays a role in your small business marketing. A one size fits all approach for writing and producing website content just doesn’t fly anymore. Segment your customers by industry, wants and needs, and by demographics. Then target each market with website content that appeals directly to those visitors. Given the ability of your small business website to generate dynamic, custom web pages on the fly, it’s easier than ever to create customized website content.

Your ability to mold and adapt your small business marketing with custom website content is the golden goose at the heart of a successful small business website. For e-commerce sites selling products online, your content is a great marketing tool for converting more sales and decreasing shopping cart abandonment. And for services businesses, potential customers will be better educated about and waste less time during your initial consultation.

So what type of website content should form the backbone of your online small business marketing? Although service-based businesses differ slightly than those selling products, but there are some common threads.

Website Content As A Marketing Tool

Customers and potential customers will want to know and understand any kind of technical lingo, or industry-specific terminology. Customers will also eat up website content that helps them make an informed purchase, such as: product reviews, features and benefits overviews, reports and white papers, ROI calculations, user manuals for products, news clippings and customer testimonials. Customers will also want to know what they can expect when buying from you; your billing practices and terms, shipping details, and your return policies or guarantees.

In this day and age with the continuing march toward media fragmentation, the key to successful small business marketing on the web is through valuable website content. Produce custom content that provides answers to the questions your customers have. Focus on the customer’s needs. Help them understand how your products and services will benefit them. In turn, your small business website will transform into a powerful marketing tool for building rapport, winning new business and improving customer relationships.

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